Airside Shop
Airside Ltd employed Urban Guru to build a shop to enable it to sell t-shirts, toys and posters online. Urban Guru built them a complete system which has grossed over £150,000 to date.Requirements
- The system had to be easy to use
- Security was paramount
- The shop had to have a complete product and stock management system
- The software needed to manage order and delivery tracking
- The shop had to have editable shipping prices for different countries, shipping methods and order weights
- The shop had to interface with Worldpay's automated online payment system
Strategy
Urban Guru developed a powerful e-commerce system using PHP and MySQL.
The system had a secure web-based administration system to manage all
aspects of the shop's operation, including product, stock and order
management subsystems.Users select the category of product they were interested in, and are presented with a list of products in that category. On clicking 'buy', the user's choice is stored in a virtual shopping basket. Users then log in or register their details in order to check out. Credit card payments are handled seamlessly using WorldPay's automated payment systems. The payment interface is modular, allowing for other payment systems to be used if required.
Shop administrators can immediately see and amend orders, print off delivery notes, and use the workflow system to progress the order to the warehouse for picking and delivery. The warehouse has access to the same system, and can enter tracking numbers etc.Processed orders automatically deduct the appropriate stock levels, ensuring that administrators are always aware of what needs to be ordered. The system can also produce statistics showing which products are selling well.
Administrators are also able to add new products or stock items, upload multiple images, change prices and availability, mark stock items as being for sale, and edit shipping bands and product categories.The system features a mailing list management module, which allows Airside to send announcements to interested subscribers. The email system automates subscription and unsubscription, and tracks any links that are clicked by recipients of mails. This gives Airside valuable feedback on how successful their targeted mailouts are. The system reatins a complete history of all mailouts, as well as a list of users for each mailout and how often they have clicked through.